VU Master's MarketingVrije Universiteit Amsterdam · Amsterdam, Netherlands

Program Overview

2027/28 dates and tuition are not yet published. Showing 2026/27 cycle data as an estimate.

Multiple application rounds (other deadlines: Jun 1, 2026).

Please check the official program website (link below) for specific writing guidelines

Motivation letter

Statement of Intent / Letter of Motivation; typically 1–2 pages.

CV or resume

English CV outlining education and relevant experience.

Course descriptions

Course descriptions for relevant prior study.

Transcript of records

English transcript of grades from previous higher education; certified translation if needed.

Academic: Bachelor's degree; Research-university bachelor's or international equivalent; HBO applicants typically require the Marketing pre-master.
Prerequisites: Quantitative background; Statistics/methods preparation expected (e.g. multiple regression, ANOVA, factor analysis) and ability to use SPSS, R, Jamovi or similar.
IELTS: 7.0 overall (6.5 each component); Required if prior degree was not taught in English.
TOEFL: New scale: 5.0 overall (4.5 each component) | Old scale: 100 overall (R19, L20, S20, W22); New scale applies to tests from 21 Jan 2026. TOEFL iBT Home Edition not accepted.; Old scale applies to tests before 21 Jan 2026. TOEFL iBT Home Edition not accepted.

Historical admission data is not published.