MicMaster of Science in Marketing Research and Analytics (Full-Time, In-Person)Michigan State University · East Lansing, Michigan, United States

Program Overview

Degree: Master's
Duration: 12 months
Tuition (2026/27 rates): To be confirmed
Fields: Business, Data Science, Marketing

Application Cycle

2027/28 dates and tuition are not yet published. Showing 2026/27 cycle data as an estimate.

Application opens (2026/27 dates): Rolling admission
Application deadline (2026/27 dates): Rolling admission

This program uses rolling admissions without fixed deadlines and reviews applications as they arrive until spaces are filled. Applying early is strongly recommended.

Documents Required

Please check the official program website (link below) for specific writing guidelines

Academic statement of purpose

No longer than two typed, double-spaced pages.

CV or resume

Highlight relevant marketing analytics/research education and experience.

Recommendation forms x 1

Application asks for three recommenders; minimum one MSMRA Recommendation Letter Form required instead of traditional letters.

Official transcript(s)

Follow MSMRA checklist; MSU does not accept WES evaluations.

Published Score Requirements

Academic: Bachelor's degree; Four-year bachelor's degree, or three-year bachelor's plus two-year master's. No work-experience waiver of the degree requirement.
IELTS: 6.5 overall (6.0 each component); MSU Graduate School regular-admission floor. Programs may require higher.
TOEFL: New scale: 4.5 overall (R/S 4.0, L/W 4.5) | Old scale: 80 overall (R/L/S 19, W 22); MSU Graduate School regular-admission floor. New scale applies to tests from 21 Jan 2026. Programs may require higher.; MSU Graduate School regular-admission floor. Old scale applies to tests before 21 Jan 2026. Programs may require higher.
GMAT: Optional; GMAT/GRE may be waived for full-time applicants with undergraduate GPA about 3.5+ (3.4 range may also qualify) from a U.S. institution. International applicants who completed undergrad outside the U.S. should submit GMAT/GRE to be competitive.
GRE: Optional; Accepted alternative; same waiver policy as GMAT.

Historical admission data is not published.

Source

Visit the official program source